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A: More frequently, the answer to this is no. There are many canned software solutions available and chances are there is one that will work for you.
A: For the most part there are two reasons to go with a custom solution; 1. the software that you could buy does not 'fit', because it is either too expensive, too unwieldy to learn and to use, or it just doesn't contain the features and functions that you require, and 2. you want your software to provide you with a competitive advantage and you don't want to share that competitive advantage with your competitors, who could be using or who could acquire the same software.